Why Market Research?
Market research provides the evidence base required for strategic decisions. It clarifies customer needs, competitive dynamics, and market size, reducing uncertainty and risk.
Key Methods
- Primary research (interviews, surveys, focus groups)
- Secondary research (industry reports, databases)
- Segmentation, sizing, and forecasting
- Persona development and customer journey mapping
From Insight to Action
Findings drive positioning, pricing, and go-to-market plans. Linking insights to KPIs ensures that research translates into measurable outcomes.
Written by
LAVRO Team